JOHOR BAHRU 7- 9 October 2010
- Konica Minolta Business Solutions (M) Sdn Bhd's (KMBS) first ever participation in the annual 3P Malaysia International Industrial Machinery Expo 2010 saw a strategic opportunity to introduce its new line-up of multifunctional printers and professional printers to the corporate sectors and printing industry of Johore Bahru respectively. Being the largest industrial machinery expo in the southern region of Malaysia, The 2nd 3P Malaysia Expo was the perfect business networking platform for Konica Minolta Business Solutions (M) Sdn. Bhd.
Launched with the honour of The Chairman of Johore Executive Committee for International Trade & Industry, Energy, Water, Communication and Environment, YB Tan Kok Hong, the more than 100-strong exhibitors wasted no time to impress trade visitors with their innovative machineries when the door opens at The Expo Hall of Danga City Mall on the 7th of October 2010.
Situated near the entrance of the hall was the prominent and colourful Konica Minolta's double decker booth. Spotting an inviting theme that stretches across the wide balcony of the upper deck was 'Get High with Us on High Investment Return'. An obvious beneficial invitation for the visiting southern investors as Konica Minolta showcased four of its best-sellers with bizhub PRO C65hc, the technologically advanced printer, leading the state-of-the-art line-up.
Reproducing RGB colour identically on print with the pioneering High Chroma Toner technology of bizhub PRO C65hc was demonstrated convincingly by an ever ready KM's PP Solutions Specialist. With the aid of a proofing monitor for print comparison, the specialist pointed out to amazed onlookers that bizhub PRO C65hc's colour space comes very close to the RGB gamut.
This means vibrant colours on screen can be faithfully reproduced spectacularly on print. The huge wall mural rises above bizhub PRO C65hc that claimed "Get High with High Chroma" couldn't be more apt. Seemless workflow right through to photobook finishing with compatible third-party Fastbind's Workstation, Casematic Dimension and Laminator were also demonstrated during the 3 day event.
Adjacent to the High Chroma star was the high-volume black & white sensation, the bizhub PRO 1200. Curious visitors were treated to an impressive show of its outstanding 120 per minute printing speed that promise highest throughput to meet shortest turnaround time. The amazing black coverage, smooth gradations and characteristic halftone printed materials were lined up on the display shelf in the full view of the potential crowd.
The 5 meter tall booth also housed two of Konica Minolta's latest reengineered MFPs, the bizhub C652 for colour and bizhub 423 for black & white output. Their innovative benefits were highlighted along side each other as they served to cater to prospective customers of specific need. MFP Solutions Specialists were on hands to demonstrate to interested customers the powerful nature of the multifunctional printers.
An MFP Solution Specialist said, "While bizhub 423 prints only in black and white, it is capable to perform high-speed colour scanning with exceptional document handling". That bizhub C652 is the ideal central system for large to medium size offices when it comes to colour document solutions and security. He justified the claim by demonstrating the easy to-use document archiving and indexing direct from the large screen touch panel and security enhancement with the innovative Biometric Finger-Vein authentication.
Prospective customers are invited to the upper deck for further discussion while being served light refreshments. It was above this relaxed and comfortable setting that customers are guided with the prospects of how high investment returns are made possible with KMBS. As KMBS's Marketing Manager Mr. Adrian Hah confidently explained, 'We have every reason to assure the Southern MFP and PP industries that our advanced digital printers are some of the most productive and cost-efficient in the market today for a sound investment. This is due to our ability to deliver leading-edge digital imaging solutions coupled with our dedicated after-sales support team wherever you are in Malaysia and this includes Johore'.
By the last day of the three-day event, Konica Minolta's top-of-the-line bizhub and bizhub PRO have certainly left an impressionable mark for the approximated 5000 trade visitors to the 3P Expo. Leaving with them a much higher level of confidence with Konica Minolta's products, enough for KMBS to meet its ultimate objective of being the most trusted and reliable in the Southern Region of Malaysia once again.